Help me clear this one up, if nowhere else but in my head.

Primark.

Do you pronounce it "Pree-mark"?

Or do you say "Pry-mark"?

Or do you say something else altogether, like "Jumble Sale"?

I can't tell if the weird pronunciation is a "local" thing or whether I've been saying it wrong for years and no-one's bothered to correct me...in fear of me lashing out and demanding that everyone in the country says it the way I do.

Do share.